Barcelona Presidential Candidate Attempts to Leverage Messi’s Name

Catalonia Radio reported that the candidate for the presidency of Barcelona Club, Xavi Vilajoana, has rented the office of Lionel Messi’s former father to be the headquarters of his election campaign, a move some see as an emotional attempt to associate his name with the Argentine legend.

This step comes as part of the preparations for the elections scheduled for March 15, 2026, which the Catalonian club’s fans are eagerly anticipating.

Several prominent candidates are competing in this election, most notably the current club president, Joan Laporta, who is seeking re-election and is the frontrunner for success. Victor Font, who previously ran in 2021, is also in the race, along with Marc Ciria and William Madock, who are presenting new plans for the club, as well as Xavi Vilajoana.

Some observers believe that renting Villajona for Messi’s father’s office reflects a desire to gain the support of the club’s fans by associating with the Argentine player’s name. Meanwhile, each candidate focuses on presenting their promises and programs to enhance their image before election day. These programs include plans to strengthen the team, attract major players, and improve the club’s financial management.